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Getting To Know Us

Updated: May 11, 2020

Welcome to Jeanie. Chances are you have stumbled upon our little corner of the internet and are wondering who exactly we are, and what we do.


Here is a quick overview of what you can expect from us:


Jeanie are a new brand with a number of dedications:


We are dedicated to ensuring denim garments across the UK are kept in use for as long as possible.

We are dedicated to spreading awareness of the impacts of denim production on the environment and educating our consumers along the way.

We are dedicated to putting our customers first and ensuring we use their denim in the best way possible.

We are dedicated to providing top sustainable denim garments to be worn for another lifetime.


How do we do it?


We operate a re-sale service entirely devoted to the re-sale of unwanted denim products. You, our consumers, can sell on the denim garments you no longer need or want, and Jeanie pay you for your items. An instant sale for you, and sustainably sourced fabric for us. Win Win Right?


Then, Jeanie's extremely talented craftsmen and women, hand make your unwanted garments into entirely new, up-cycled pieces of denim clothing.


We then sell those garments on, to live a whole new life.


This is how we operate a Circular Economy, turning the old into the new and prolonging the life of clothing items which would otherwise be thrown away.

Here at Jeanie we do not want fashion waste. We want to use every last bit of the garments you sell to us, because the impact of fashion on the environment is at the forefront of our business.


That's how we work at Jeanie.



By Founder & CEO Megan Hinchcliffe


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