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A Circular Economy

Updated: May 15, 2020

As stated by the Ellen MacArthur Foundation, 'a Circular Economy is based on the principles of designing out waste and pollution, keeping products and materials in use, and regenerating natural systems'.

Jeanie are dedicated to ensuring a Circular Economy is implemented into the operations of our business and we have been inspired by Dame Ellen MacArthur and her revolutionary work regarding changing the way businesses operate.


We are doing this by ensuring the life of unwanted denim garments are prolonged as much as possible.

Jeanie's Re-Sale App provides a great platform on which to sell your unwanted denim to Jeanie, allowing us to re-use and up cycle them into brand new garments and sell them on to live a whole new lifetime with someone else. This way, you are making room in your wardrobe, making some money or just contributing to a sustainable fashion industry, whilst we are reducing the amount of denim waste in the UK and letting those much loved denim garments, enter a whole new lifetime.

To find out more about how a circular economy works, visit The Ellen MacArthur Foundation HERE



By Founder & CEO Megan Hinchcliffe


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