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Fashion For Good

Fashion for good are an organisation working to transform the fashion industry from a linear 'take-make-waste' model, to a circular good fashion approach that is restorative and regenerative by design.

Fashion For Good state that 'on average, we buy 60% more clothing than we did 15 years ago, but we keep each item only half as long', leading to most of these garments ending up in landfills only a year after being made.

This wasteful habit we now have when buying clothing is something that is damaging our environment and the way we consume fashion, therefore Fashion For Good are working to change this.


Fashion For Good's mission 'is to bring together the entire fashion ecosystem through [their] Innovation Platform and as a convenor for change,' and through 5 steps, they aim to make fashion not only look good, but be mostly good in design.


Good Materials  –  safe, healthy and designed for reuse and recycling Good Economy  – growing, circular, shared and benefiting everyone Good Energy  – renewable and clean Good Water  – clean and available to all Good Lives  – living and working conditions that are just, safe and dignified

(Fashion For Good, No Date)


Jeanie are huge supporters of the work Fashion For Good are doing, and are therefore donating 10% of every sale to the Fashion For Good Organisation.


Find out more about Fashion For Good HERE



By Founder and CEO Megan Hinchcliffe


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